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Personal identity

2015
Personal project
Identity, branding, web
The logo's shape represents
• the letter "A", with a very pronounced rounded;
• the form of a pencil (the tip of the "A" would be the mine, the bulged part is a distorted perspective view of the stick), evoking creativity;
• the compass, symbol of precision and balance.

The blue color symbolizes the strength of imagination, coupled with a calm mind. The round continues Capsuula typography echoes to the logo and expresses both rigour and sociability.
personal-identity
personal-identity
personal-identity
personal-identity
personal-identity personal-identity
personal-identity
personal-identity personal-identity personal-identity
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Scrap'

2015
School / personal project
Brief, research, sketching, identity, UI design, motion design, poster : Anna Hervé
Scenario : Jacqueline Le Gall
Scrap’ is an experimentation which ask the question of the representation of human memories with the evolution of digital technologies in everyday life. The answer is a web application based on the scrapbooking principle : the creation of graphic and interactive histories including all types of medias.

An article about Scrap' written by Geoffrey Dorne is available for reading here.
scrap scrap
scrap
scrap scrap
scrap
scrap scrap
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Remembrance, representation and digital translation

2015
School / personal project
Text, design and book binding : Anna HERVE
Printing : Identic, Cesson Sévigné, France
Paper stock : Inacopia Fusion (FSC)
Format : 127x203 mm
Pages : 147
The purpose of this dissertation was to investigate about the representation of human memories with the evolution of digital technologies in everyday life. In this context, research areas of cognitive psychology, technology, sociology and culture were examinated. I have relied on articles, websites and books but also on some personal tools (one week’s digital discussion with twenty people, a quantitative survey and a meeting with a biographer).

The dissertation is available for reading (French language only) on Issuu.
remembrance
remembrance remembrance
remembrance remembrance
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Sketchbook

2010 - 2012
Personal project
Illustration, sketching
Watercolor, Posca pen, pencil, collage
Sketchbook held between 2010 and 2012.
Illustrations represent portraits of colleagues, teachers, strangers waiting for the train. Other patterns have been made from screen captures of TV shows and movies.
Through these sketches, several stories are related, more or less striking facts of these two years, either real or not. Portraits are placed on the top of each other and linked up together, as if those frozen moments had become timeless and could mix. Fictional characters live along real ones without anybody being able to distinguish them.

Publication in the magazine Volume #4 of the School of Architecture of Versailles, available for online viewing here.
sketchbook
sketchbook sketchbook sketchbook sketchbook sketchbook sketchbook sketchbook
sketchbook
sketchbook sketchbook sketchbook
sketchbook
sketchbook
sketchbook
sketchbook
sketchbook
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Breaking Bad large portraits

2012
Personal project
Illustration, painting
Acrylic on kraft paper
Format : about 1200mm long and 900mm wide
Large portraits of Hank and Gus from Breaking Bad's TV show, made in 2012.
breaking-bad breaking-bad
breaking-bad
breaking-bad breaking-bad
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COP21 campain

2015
Illustration, poster
Client : WWF France (contest)
Finalist of the Saxoprint / WWF creative awards
Format : 1189x841mm www.saxoprint.fr/creativeawards
In December 2015, France is hosting the Conference of Parties of the United Nations Framework Convention on Climate Change (UNFCCC). On this international event, WWF and Saxoprint joined forces to offer a competition to create a campaign.
The goal is to increase awareness of a young audience (18-25 years). The campain must arouse the desire to change society model and change consumption patterns.

Climate disruption is an alarming issue because it is the result of a chain reaction ; energy overload, pollution, deforestation, etc. are part of the levers that make up more or less quickly the temperatures which destroy environments and animal and plant lives.
With this in mind, I wanted to promote the fact that collective action to counter the deregulation goes through more or less simple individual actions.
wwf wwf wwf wwf wwf
Paris, France
+33 (0)6 11 07 19 34
annaherve@gmail.com
2015 - Designed with love
Anna Herve - Graphic designer